A guide for commercial leaders on the road to top sales effectiveness
In the Netherlands, sales organisations have spent millions on sales teams in recent decades. They put their money into sales training, technology, information and processes. Many of these investments are made to improve the effectiveness of sales. According to a recent sales enablement study by CSO Insights (2019), sales departments have been under pressure in this area for years. In fact, there is a serious sales effectiveness crisis.
Despite the many investments, sales effectiveness has now dropped to around 40 per cent. Acceptance in the area of sales processes has decreased, the use of CRM has declined and customer relations have not necessarily improved. Time for a radically different approach to sales effectiveness.
Download this whitepaper
In this whitepaper, you’ll read more about:
- Causes of low sales effectiveness;
- What is a commercial blueprint;
- 8 reasons why your sales organisation should have
commercial blueprint; - A practical approach for an optimum commercial blueprint;
- Why we developed the commercial blueprint.
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